One of the most common challenges to rural CTE programs is funding and industry partnerships, yet most teachers are not marketing their program and student achievements to attract support. Experience has shown us that rural school programs with an intentional outward engagement strategy are far more likely to build industry partnerships, find donations and additional funding, and attract career and project opportunities for students.

This toolkit was designed to provide any educator the basic guidance and templates required to create your very own media and marketing campaign for advertising your programming. By doing so, you build an essential bridge between your classroom and the wider world that invites community members, local employers, and national industry leaders to become partners.

The toolkit consists of separate guides and templates for each of the major methods for advertising your program, including newsletters, social media channels, promotional materials, and websites.

The toolkit is free to use with a one-time registration with your email address! We hope this resource unlocks your program’s ability to attract support and funders.